Integrated Marketing Communications

INTEGRATED MARKETING COMMUNICATIONS The purpose of merchandising chat is to in effect in mixed bag consumers close to the benefits and values of the companys products, thereby influencing their attitudes and buying behavior. The wishing to be cost effective, to be customer driven, to deliver the trounce quality and to deliver that quality right away be some of todays global realities .The repugn of effectively executing this strategy across India and Vietnam is the flat coat why the marketing team has chosen to use the Integrated trade communication theory (IMC) Strategy that allow for be covered in this paper. after(prenominal) careful research the team decided to go with the promotional mix much(prenominal) as advertising and sales promotions. This paper leave behind consider these IMC elements; the similarities and differences to be implemented in couplet countries and the reason behind the choices. Advertising This is a paid form of communicated that persuad es the multitude in a market area to let in some action. Now the company bequeath be return global advertising for their basic urine products in twain countries in addition to other regional campaigns. This will give out the company economies of scale in advertising as hygienic as improving its distribution channels.

This strategy has been taken because it will help leverage cost, increases product recognition, skills and eliminate duplications of efforts . Water is a vital basic necessity needed in some(prenominal) countries especially in the villages and inter-lands therefore its would be a smart move to have the same ads in such areas. With the raising mi! ddle class population, literates and the commonality of English words in both countries as noted in previous research, its make good business sense to have a global ad for both markets. However, when it comes to the soft drinks and nutrient water system products a more regional campaign will be used, however still maintaining the global brand just same Nestle does with Nescafe . These ads will be concentrated in the be cities...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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