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Table of content Pages * decision maker summary2 * Corporation direction3-4 * accusation controversy * Corporate Philosophy * Corporate goal * Environmental epitome and forecasting5-10 * grocery analyze (STEEP)5-7 * Company analyze(SWOT)8-9 * Competitors analyze10 ; Anatara resort Hotel * Segmenting and targeting11-12 * Next kinsfolks objectives13-14 * Action plan strategies and tactics15-18 * Marketing variety; 4Ps * Business Implication19-23 - Resources needs to support strategies and meet objective * resoluteness of trading * CRS * Customer relationship * Employees relationship * References24 Section 1. Executive summary The specious trigon is located in ChiangRai, a small town, which sits at the merging point of the Thailand, Myanmar and Laos borders. Situated at the junction of the Mekong River. The Golden trigon is a popular holidaymaker spot often visite d on day trips from Chiang Mai or Chiang Rai. The Golden trilateral is nine miles upriver from Chiang Saen and long tail sauceboat trips between the two towns ar very popular.

Although The Golden Triangle is pretty much a tourer attraction, the views across the river to Laos and Myanmar argon breath taking and in that respect are several(prenominal) pleasant hotel which afford panoramic views. We confederation up occupancy at Golden Triangle for our Hotel business with 4 stars. once we set our hotel at golden triangle, on that point are a lot of competitors because of there are the spellbinding tourist destinatio n. The main competitor is Anantara Resort. ! This food grocerying plan tumble show you clear definition about Thailands market and how we can able to survive the market. Planning market has a lot of crisis, issue, disadvantage or advantage but our golf club remains to have opportunities in distribution product in Chiang-Rai market. This report show excellent of our come with to STEEP analysis, companys SWOT, competitors and marketing mix....If you want to get a open essay, order it on our website: OrderCustomPaper.com

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