'Strengths and Weaknesses of the Qualitative Methodology\r'

'Cotte’s musical composition primarily deals with the Economic, Symbolic and Hedonic motives of bid (2-3). Her method is centered on Ethnographic player Observation (1). The sketch was conducted on a north casino (10) for 90 hours that was accumulated through 30 visits between October 1995 and March 1996 (9). This critique go a substance keep down on the abridgment of Cotte’s books Review, query Design and Methods and Subjects chosen for the study. Literature Review Cotte’s belles-lettres look back tackles the economic, symbolic and sybaritic motives of unpaid romp.With an emphasis centered on â€Å"Experiential enjoyment” (6) which justifys the role of motives in human behaviors and decisions, the paper was suit fit to prove its point that the human drive to stake stems out from the desire to learn and evaluate the venture (12), to have a feeling of a â€Å" induct” (14), to demonstrate self definition such as being a â€Å"va riety-seeker, rebel, and casino pro” (15), to fulfil the desire to be a risk-taker (18) and to view â€Å"cognitive self classification” that is primarily achieved through â€Å" social relationships” (19).Similarly, the study keys that urge for â€Å" feelingal self classifications” ar also evident (19); similarly, human competition (20) and communion (21) are also part of the characteristics that were studied. The paper’s main criticism for the former’s literature fall over is: Cotte, by opting to focus on the hedonistic aspect of gambling has complete the claim that recreational gambling primarily is a result of emotion in its most â€Å"barbaric sense” and provides no rational explanation whatsoever on the supposition of recreational gambling.Cotte perplexed eight cells (12-21) which tells the reason in a form of conversation between her (i. e. the interrogationer) or other(a) community through overheard conversations or observations explaining wherefore people gamble. It could be significantly noned that Cotte have make various explanations linking the results of the observation and or hearing to her link literature; and it appears that those explanations are only liked to the situations wherein in that location is an emphasis on the hedonistic drive (12-18).The cause explained that the feeling of excitement, rush, the unknown etc are the primary reasons why people keep on coming put up to the casino and even bringing their families with them to gamble as well (18). However, the paper would like to assert that although the graduation exercise few cells are significantly linked on the theories that the author used, the last three cells were explained by the author in such an abrupt manner that she unawares inserts a theory that in no fashion was she was able to elaborate on her literature review (19, 21).The Utilitarian Theory which definition is not established or discussed at all was inserted and was used to explain â€Å"emotional self classification” (19) and communing (21) . In integrity of its philosophical roots, the Utilitarian theory was introduced by JS footle and is commonly known of having this maxim: the greatest descend of happiness for the greatest number of people. However, the paper would exigency to establish that the author coined a different excogitation to the theory by equating utilitarianism to â€Å"rationality” which is in spades not the illustration.The paper acknowledges however that linguistics of itinerary allows convention to give a different means to a particular word. However, if this is the case, the author should have at least provided an operational definition on her review of related literature. Research Design and Methods The author’s method is qualitative research focusing on Ethnographic Participant Observation (1). Her data pull together method was done primarily through uncrystallised intervi ews (Bailey, 1994) and observation (Holloway, 2002). The paper has two main criticisms: (1) amorphous interviews are relatively prone to bias (Bailey, 1994, 195).The unorganised interview wherein the interviewer has the advantages of probing her subjects more(prenominal) has a mellow degree of possibility to be interpreted in a different manner than what the subjects really call up it to be (195). Also, in comparing the unorganized interview to the structured interview, Bailey argued that â€Å"the mere fact that a exceedingly structured interview has a neatly typed questionnaire is gentle to code, and seems to be reliable does not ensure that the information self-possessed will be superior to that gathered with an unstructured interview” (195).(2) The second criticism of the paper is that observations that are primarily documented through heavens of force notes and should be in four types: condensed account, the expanded account, the fieldwork journal, and analysis and interpretation notes (Holloway, 2002, 135). However, it could be noted that the author has do clear on her paper that she only has â€Å"field notes” (which is a generalized note) and â€Å"introspections” (10) for her data gathering. Holloway (2002) by quoting Spradley (1979) on her book explained that it is necessary that all of these field notes should be done by any researcher who will use the Ethnographic method.However, the paper also recognizes the advantages of the unstructured research. It is also noted by Bailey (1994) that most cases reveal that unstructured interviews have the capability of eliciting more fortunate responses from its subjects. The fact that the interview is more informal in its setting and is generally friendly, most researchers are able to get the innermost feelings of their subjects that the subjects on the other deal might not consciously realize that they possess.Similarly, the descriptive ethnography method (Holloway, 2002) is capable of presenting an account of a particular behavior on a specific area or industry. Similar on the case of the recreational gamblers in the northeast, the author was able to present what type of recreational gamblers those people are outlet in that casino. Cotte’s output as she stated on the latter part of her paper could be grounds for better and improved researches. Subjects of the Study The subjects of the study are randomly chosen.As evident on the research conducted, the author claims that most of the data gathered are from abrupt conversations, overheard conversations and observations. Hence, the paper claims that there is no way that the author could further check if the same emotions or motives still apply after that particular daylight or the days after that particular study. Similarly, the background of the study (Holloway, 2002) that is in Northeast America does not allow the study’s conclusion to be extended to other locations or cultural contex ts. final result:The paper would say that the author’s attempts to verify that recreational gambler’s motivations in gambling are primarily driven by their hedonistic motives are successful. However, there should be enough dot that should be given in terms of the literature’s completeness, further efforts to make the methodology more valid and a more diverse choosing of the respondents. Literature Cited Holloway, I. (2002). Qualitative Research Methods in Public traffic and Marketing Communications. London: Routledge. Bailey K. (1994). Methods of Social Research. New York: The ease Press.\r\n'