Written Analysis and Communication (WAC) †Assignment

1.Situation AnalysisHolmesafe Ltd.s business has been growe steadily, with profits and customer base increasing year on year. Increasing demand of informatory services resulted in additional fee income for the company and amend its convergence support. As a result of this growth, the company has recently expanded by adding new premises, signing new contracts and recruiting full time employees.Holmesafe Ltd.s largest client is Dawsons Ltd. Dawsons has been a loyal customer and is much cute being the companys very first client. Frank capital of Mississippi, the headway buyer at Dawsons was offered directors post owing to the support provided by him during the initial phase of the company. However, Jackson refused the offer later on considering the advice from his supervisor, Harry Thomas, who raised concerns about conflict of interest.Mid-way through Holmesafe Ltd.s champion year of operation, George Holmes, the founder of the company received a phone cry out from Jackson in forming him that he was under pressure to evaluate the misadventure of shifting Dawsons business to another supplier (Browns). According to Jackson, Browns had improved their manufacturing methods and were extremely competitive and very reliable. In the same conversation, he similarly expressed his personal need to generate additional income and sought Holmess advice on how to go about doing so.George Holmes requested for some time and roofy up a lunch meeting next Saturday to discuss the matter.2.ProblemPossible redness of business from Dawsons Ltd. and threat of competition from Browns (and possibly other companies).3.OptionsA.Retain Dawsons Business B.Let go of Dawsons Business C.Expand Market (Reduce reliance on Dawsons)4.Evaluation CriteriaI.Adverse trespass to revenue enhancement II.Adverse impact to Referrals /New Business (owing to negative reputation) iii.Adverse impact to Business Plan (for the future)6.RecommendationBased on the above evaluation, it is recommended t hat Dawsons business must be retained. Expansion of market will not have as much impact to business as the impact the other options will.7.Action PlanA.Meet Jackson with a proposal toI. Improve the existing pricing and service toll in order to retain the business, and thereby make a restoration offer to what the competitor Browns seem to have provided to Dawsons.II. Offer a revenue share to Jackson as an additional incentive for helping celebrate a long standing relationship and being Holmess close valued client.8.Contingency PlanEngage directly with Harry Thomas in case the engage with Frank Jackson is not struck. As Jacksons supervisor, this whitethorn be an alternative recourse for the company in order to help retain the business.