BUSINESS LOYALTY Essay -- essays research papers

crisscross Loyalty Brand loyalty-that certain something that makes a consumer lapse buying over and over again-is an elusive quality. It begins with the consumers preference for a harvest-tide on the basis of objective reasons-the drink is sweeter, the paper wipe more absorbent. The scrape name is the customers guarantee that he/she will beat what they expect(Fisher). As far back as companies go the main question asked when selling their product, how laughingstock I get people to get my product? This is still a truly all-important(a) issue in the day- to- day operations of any company, but at one prison term they ar asking a whole new question. In todays tumultuous changing commercialises, where people are bombarded by advertisements everywhere, people are outset to realize that they dont need to stick with one product for life, and they see that on that point are many substitutes available. As a result of this new fictitious character of market, companies have sta rted to put a large effort towards the development of Brand loyalty. I shall explore the topic of Band loyalty and explain its brilliance in todays business market, and how it motivates a consumer to purchase a given product or service.The phrase Brand loyalty refers to consumers sticking with a brand out of feeling of commitment for that brand. "Consumers attachments to certain brands are so omnipotent that this loyalty is often considered as a product attribute in and of its self(Solomon). Solomons quote, is showing the attachment that people feel when they purchase a product for a long term, and are still very happy with it, is a huge plus in its self. People transport the luxury of not having to scavenge around the supermarket in search of a new product. Brand loyalty is also very attractive to the companies since they revel their work being easier, and less costly. It is less expensive and less time consuming to keep old customers, rather than spend money and time adve rtising towards new ones. "Furthermore, companies with faithful customers tend to be less liable(predicate) to economic down turns or new competitors"(Harrell). There are many ways that a company set up create Brand loyalty. When the consumers can name the brand for themselves, they are more likely to care roughly it. To help create that relationship many companies create an entire market-gardening around their brand. By giving the consumer some degree of culture in addition to the product you ar... ...r acquire more than a product. It shows that people neediness to belong to something. For example, the hippies that go to Ben & Jerrys, or people, who go to Starbucks, are getting more than ice cream and coffee. These people are getting an experience that cannot be matched elsewhere. The question is what sounds better if someone asked you what did you do nett night? I got coffee at the local coffee cop or I got coffee at Starbucks. When people hazard of Starbucks they think of the big comfortable chairs and all the people, some even have a fireplace, and newspapers, and board games. Starbucks has created a culture of sitting and drinking coffee and this has occasion a big big business. This culture is what has made them as palmy as they are today. It is as easy as saying if you dont reconcile to the times you will not survive in this new market place, so the companies that dont develop Brand loyalty will be at a serious disadvantage. These companies will lose market share, and ultimately make the price, and that is them going out of business. There is no real excuse for this to happen to any company, considering that there are so many methods, which one can create Brand loyalty.