Harley Davidson Essay -- essays research papers

Harley-Davidson Case Study Introduction of the CompanyIn 1903 William Harley and Arthur Davidson produced the outset Harley-Davidson pedal for sale to the public. The first years production was simply three motorcycles with ane dealer. In 1909, Harley-Davidson introduced the first? V-twin locomotive engine, which is still the company hackneyed today. Harley-Davidson rapidly grew to the largest motorcycle manufacturer in the world by archeozoic 1920s, with 2,000 dealers in 67 different countries.By the 1930s all of the American competition was gone. Harley-Davidson suspended production of civilian motorcycles during World War II, and single built motorcycles for the military, exclusively. When the war was over, Harley-Davidson converted back to civilian production. Harley-Davidsons growth was render by acquisitions as well as capitalizing on novel technologies. In 1969 Harley-Davidson merged with American Machine and Foundry (AMF). By the 1970s another(prenominal) competit ors were entering the global market, and many of them were from overseas. In an attempt to transform the company, in 1981,a senior executive of Harley-Davidson bought the company from AMF and turned the company around dramatically. Harley-Davidson emerged with modernistic products and innovations along with a new commitment to quality, creating the dynasty Harley-Davidson has become today. Harley-Davidsons succeeder continue to grow as they received tariff relief from the International patronage Commission on 700cc motorcycles. Another event contributing to Davidsons renewed success was the formation of the Harley Owners Group (H.O.G.). This company sponsored club consisted of riders who transformed motorcycling into a family-oriented social sport. It continues to be very boffo with 600,000 owners and 1,200 chapters worldwide. Economic Indicators Internationally, Harley-Davidson revenue has exceeded $816 million, which accounts for 18% of the net revenue for motorcycles. The Har ley-Davidson emblem is an international icon and the sound of V-twin engine is unmistakable. Harley-Davidson is the number one motorcycle manufacturer and is also the number one seller of heavyweight bikes in the U.S. They also sell a byplay of clothing and accessories as well as make bikes under the Buell nameplate. Harley-Davidsons attire has attitude and rightfully so, there is no other motorcycle as classy as the Harley. One Harley-Davidson ... ... and strong brand recognition, it whitethorn appear as if they cant improve much more(prenominal) than they already have. As with any business, the one thing Harley-Davidson can do wrong is be too confident in their success. They have to appear for new markets and continuously improve their current products. They need to confront negotiable and knowledge of their internal and external strengths and weaknesses. As with any company in the lead, competitors leave behind seek to copy what they have or improve upon their technologies . Harley-Davidsons loyal market is aging and they have not been successful in tapping into the female riders or the African American riders. Recently Harley-Davidson commercials have begun appearance on certain networks targeted for these markets. The new commercials also feature the female rider. If Harley-Davidson is successful is attracting these new markets, they will also have to expand their products to meet the demands of the new demographic. Harley-Davidson appears to be poised to go after this market and if history repeats itself, Harley-Davidson will continue to stay in front on their strategies and continue to remain a force to be reckoned with in this industry.