Facebook Strategic Management History Of Facebook Media Essay

Facebook Strategic Management Hi spirit level Of Facebook Media EssayHistory of FacebookFacebook as a hearty networking position is famous among tot on the wholey age groups and users crosswise the globe. Tracing the annals of facebook is really impressive to start with. In a short span of time facebook popularity have not only increased tremendously, alone as well user interface and registered user to the portal have increased manifold. This is where we toilet relate as to what facebook is all ab aside. In other word that is to say its history and beginning. To begin with, facebook was founded by Mark Zuckerberg in the previous(predicate) part of 2004. A graduate from Harvard, Mark Zuckerberg liking to launch the rank was simple and effectively complemented the exact to create a soil for people to get in touch, especially student who have passed out from Harvard to know each other better. That is where the name Facebook also came into the fore. (Roeder)What so-is signifi ejectt to the history of face book is that the musical theme nourished by its founder Mark Zuckerberg was to foster a domain over the internet for in which Harvard student nates get in touch and know each other. (Roeder) That is where the story and when we relate to facebook history began. To top it all, in a matter of months, the popularity of facebook among initial users in Harvard became so popular, which by the end of the course during its launch facebook also opened up to other colleges. (Roeder) However, the story did not end in that location. Within a span of one year, facebook has list of investor to the company, which includes PayPal co-founder Peter Thiel, Accel Partners and Greylock Partners (Roeder)The impressive record for facebook however was in 2007, when Microsoft Corporation make a move to invest in the company for US$ 246 million for a percentage parting of interest that is calculated at 1.6% (Roeder) since then, there was no looking back for facebook. The d evelopmental process that took grow also emphasizes to keep user need and their requirement as one basis of the portal and its purpose, which we whole step is impressive enough, given the simple idea that is a worldwide rage today.What Facebook does bestThe neighborly networking site, facebook significantly attends to the needs of its user across the globe to help bridge the gap of distance and to make the idea of social networking more valuable and meaningful in a sense than any other site and competitors. From our understanding of facebook as a social networking site, we are of the opinion that facebook dos best to ring in the idea of social networking more hip in a sense. Moreover, facebook idea as a social networking site also is relevant in a sense that it helps trace and make the idea of friends and their story worth a million miles.As we relate and interpret from facebook Blog (http//blog.facebook.com/) the idea as to what facebook does best, there are different an dinmpr essive experience shared out by users as to what facebook does best. Take for example the idea shared by Erick Tseng, a blogger, in which he commented that the notion of facebook networking is a really happening thing where liveness happens and sharing in that regard is made possible through facebook, especially in th backdrop of facebook mobile application that helps users to get connected and share details on the move. (Tseng, 2010) In addition to the above, some(prenominal) bloggers have their own experience to share, wherein in all instance there is a clear commentary that facebook and its substantial value is to bring into fashion the idea of social networking that attends to the needs, requirement and most importantly the rapture of its users across the globe.Facebooks competitorsThere is no denying the fact that facebook is well ahead in the arena of social networking domains. favorable networking portals such(prenominal) as Friendsters, MySpace Orkut, Hi5 can be looke d as competitors. But it should be noted that facebook popularity among users also can be emphasized to the fact that MySpace and Friendsters and some of their features are tremendously being harnessed by facebook as a combined features, which we feel have drive users to facebook. (Anderson, 2010) However, the manner in which facebook gained its popularity and to register itself with million of users across the globe is really impressive and fabulous, which we feel and from our experience of using the portal is that facebook does best to understand its users and the social networking needs and trends of the time, which is why we feel competitors have a hard time to face such a competition, especially in the backdrop when developmental processes of facebook is gaining a solid ground. .ConclusionWhen we trace the history of facebook, we can drive home the idea that today the social networking portal founded by Mark Zuckerberg was and is nothing ordinary, but a trend that is fast catch ing up among users of different breed, age, and social groups. As far as social portal is concerned, there is everything and anything that can be connected with in facebook, which is one impressive factor out f the portal. Together with it, the manner in which it attracted investment from Microsoft Corporations also give a clear type of the facebook tremendous potentiality to reaps home the benefits of the internet and to facilitate a social networking portal that is huge in class, quality features and significantly meet its users and the their satisfaction in almost all aspects.We feel that the success of facebook can be emphasized to the management of the portal. Take for example the strength of facebook, wherein there is a clear federal agency that fan base, photos, wall post and all in between videos and posted items in the site (Jhaveri) is a huge hit among users. In addition, weakness of facebook also can be looked within the domains such as infrequent updates of fan page, group domains, search that is not visible in facebook search results, (Jhaveri) which also consequently rings in the threat as far as facebook goes. Although facebook opportunities also take into account factors such as the fact that it gives the youth and its users to voice what matter to them and their thinking, the liberalization of the site in a dianoetic sense. Together with it, blogs and campaign page also are exposed to users, and above all, the fact that facebook in all aspects engage group users, which work with other applications. (Jhaveri)Finally what we can conclude to facebook six marketing strategies we deliberate that facebook significantly identify its marketing strategy with its customers, market, philosophy, principles, technology, concern for employee and self concepts. Hence, in that capacity, marketing strategy f facebook thus can be emphasized to fact that factors such as online advertising, product promotion, it services, internet marketing, domain registr ations, optimizing business through social networking, marketing initiative for users and business in context of SEO and SMM (Hale) altogether job the diversification, concentrations, vertical and horizontal integration as a format of growth strategy of the company.