Reliable, Ultimate Security For Homes - 1632 Words

RUSH (RELIABLE, ULTIMATE SECURITY FOR HOMES) INTRODUCTION Home security systems is no longer a luxury but a necessity in todays high crime society. Burglary is a crime New Zealanders are most likely to suffer. Our solution to this problem is a smart home security application that would allow us to effectively and efficiently notify police and homeowners discretely, as well as accurately identify the stolen items. Thus, minimizing chances of a thief escaping conviction and ultimately reduce the annual burglary rate and provider safer homes. 3. BUSINESS SECTION 3.1 Vision Our vision is to be industry leading and provide affordable, user friendly, effective and efficient home security for society; giving users peace of mind and a secure home. 3.2 Industry Analysis: Home Security Application Industry Industry: Home Security Application Industry Force: High/Low: Justification: Buyer power: High There are numerous home security applications available for example, AlarmForce (VideoRelay), SimpliSafe Security and Vivint Thus high buyer power as buyers have more options to choose from. (Voss, 2006) Supplier power: Low More than 10 mobile platforms and thousands of application developers are in market. Registered developers have increased from just 3,000 to over 130,000 in the past 22 months (Mace, 2005). Therefore supplier power is low due to numerous choices. 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